5 Things You Can Do on Social Media Today to Find a Job
Finding a job is never an easy task. However, with all the tools we have available today, you can now look for a new job in more efficient and effective ways than ever before. Because networking is one of the best ways to find a job, social media is an important tool in your job search and may help you find new employment opportunities you wouldn’t discover elsewhere. Here are five ways to use social media in your job search today.
1. Reach out to your Facebook friends.
When you are looking for a job, Facebook is a great place to let people know that you are looking. These are your friends and personal contacts; they are people who are invested in you and want you to succeed. There are also a lot of people who you might not interact with on a regular basis among your Facebook friends, so writing a Facebook status letting people know what you’re looking for can uncover many potential leads. You never know who has heard of an open position or who might have connections at companies in your industry. Your networking profile is a great place to start when talking about what you're looking for and how you are qualified.
2. Look for common connections.
Once you’ve started the 15-10-2 job search technique, look at your list of resources. There may be people on this list that you would like to talk to but have never met before. That’s where social media plays an important role. You may not know everyone in your field, but you are probably connected to others who do. Use LinkedIn or Facebook to search for connections or mutual friends who might be able to contact potential employers and help you schedule an informational interview. This is also a great way to prepare for a job interview—see if you have any connections that already work for the company and can give you some tips before interviewing.
3. Make a personal website.
You don’t have to be a web designer to create a website. There are plenty of free services that can do this for you. Wix and Weebly are popular choices. You can also create an Optimal Resume account after you have registered with LDSJobs.org. These websites allow you to share your résumé, past projects, and any other important information that might be of interest to potential employers. Depending on your field, you might also consider creating a personal blog. Blogs require more extensive upkeep because you will need to write posts regularly, but they can be used to establish your expertise on a topic and show strong writing skills. After you create your site, don’t forget to share it on all of your other social media channels. Write a Facebook status, tweet it, and add it to your LinkedIn profile!
4. Follow companies and groups on Twitter and LinkedIn.
Companies frequently post job openings on Twitter and LinkedIn. Identify several companies that you would be interested in working for, and then follow their accounts. You will then know immediately when a new job opening is posted.
LinkedIn also has 2.1 million professional groups. Browse through the groups associated with your field or interests, and join a few. You never know what professional contacts you can gain through meaningful contributions to a specialized discussion group.
5. Read through your social media accounts.
Your social media accounts say a lot about who you are, so you want to make sure they are communicating the right message. Review all of your social media accounts from the perspective of a potential employer. Update any information that is out of date, check for typos and grammatical errors, and remove any content that might discourage a potential employer from hiring you. This could include complaints about former employers, embarrassing photographs, and jokes or potentially offensive comments that deal with race, gender, religion, or politics. Remember that some tones, such as sarcasm, are often difficult to detect out of context, so if you have a doubt as to whether or not something should be shown, the best idea is to remove it.
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